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Has the rise of audiobooks and podcasts replaced reading or simply expanded it?
“Replaced it for some and expanded it for others — the answer depends entirely on the person not the format”
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Country
% chose top answer
Croatia is most divided — 50% “Neither — I read as much as I always did and use audio formats separately for different purposes” vs 17% “It has expanded access but diluted depth — listening and reading are not the same cognitive experience”.
Age
35–44 is most divided — 40% “It has expanded access but diluted depth — listening and reading are not the same cognitive experience” vs 40% “Neither — I read as much as I always did and use audio formats separately for different purposes”.
Gender
Man is most divided — 43% “Replaced it for some and expanded it for others — the answer depends entirely on the person not the format” vs 29% “It has expanded access but diluted depth — listening and reading are not the same cognitive experience”.
3 of 14 respondents didn't share their info
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